Spielberg Gets Real

The king of fantasy has just signed with Mark Burnett and Fox to do a reality TV show called "On The Lot" which will play like a cross between American Idol and The Apprentice. The idea came from the preeminent film director who is apparently quite a fan of Burnett and Survivor.

As I've said for years now, as the traditional barriers of entry into music recording and film production come down, those in charge of traditional channels will show increasing interest in the next wave of independent filmmakers. I know everyone thinks I'm crazy for making films as a rank beginner, but I know what most people don't; opportunities for gaining visibility and distribution are growing, and will continue to grow. In my film, about Silicon Valley, we see how companies like Google and Apple look for promising young directors. Well, apparently Dreamworks, and probably every studio, has the same idea.

The winner of On The Lot will be given a production deal with Dreamworks. After scouring the country for filmmakers, sixteen finalists will be brought to Hollywood and put into teams for making films in a short amount of time, sort of like CinemaSport. Like Apprentice, each group will choose a leader (director) and prepare a film, I guess in a week, on a particular subject, or perhaps in a particular genre. It will be an elimination game, like all the rest, with the losing team having to lose a member.

The films will be judged by a panel of experts and, of course, the American public, who will start the winner off with a fan base as big as the Idol winners get. Think of all the dough Kelly Clarkson, alone, has made for Simon Fuller and Fox. So, I look forward to this show. Not only do I plan to watch it, but, I'll be entering as well.